Page 29 - Robeson Living Summer 2021

Lumbee Outfitters is growing fast and is expanding to meet
all your outdoor needs. Currently, they offer T-shirts for the
entire family in a variety of colors and styles, UV fishing and
sun shirts, tank tops, leather patch hats, straw hats, Lumbee
Collector’s knives, tool pouches, and various accessories. The
native-print visor with a leather Lumbee Outfitter patch is a
best-seller, along with the Case Collector’s knives, unique with
a Lumbee etch and emblem. Another specialty item they are
excited about is their T-shirt celebrating the 52nd Annual Lum-
bee Homecoming in July. As of now, the plan is to have two
separate vendor booths set up in Pembroke on Saturday, July 3.

As outfitters, the goal is to eventually develop several prod-
uct lines for specific activities. Already, they are dreaming up
designs and products to fit people for working out. In a few
weeks, they plan to launch the Lumbee Outfitters Hunting line,
just in time for dove season. Together they discuss product
ideas, choose materials as well as suppliers, and create designs,
but each member of the family is over a specific area of the
business. In the few months that it has existed, many of the
products added have been the result of consumer need. Many
times, customers have reached out to Ian, who is over market-
ing and customer service, to request products, colors, and even
sizes. It may take a little time, but, eventually, the customers
get what they ask for. “People asked for fishing shirts, so we
designed a fishing shirt,” says Johnny who oversees all the never touch a computer as well. The owners are looking for
technical aspects of the company. other retail businesses to partner with in hopes of expanding
into surrounding communities.
Of course, Lumbee Outfitters is not for Lumbee people only. It
is for anyone who wants to actively support small, local busi- Instagram: @lumbeeoutfitters
ness, anyone who wants to support and promote indigenous Facebook: @lumbeeoutfitters
people, and everyone who wants to get out and get active. Go
to lumbeeoutfitters.com to see all the products that are now
available and check back often because they are constantly
adding new products. In the online store, you can find some-
thing for everyone in the family. Let them know what you are
up to with the tag #itsalumthing on social media so that they
can share in the joy of your adventures.

Pembroke True Value Hardware is now an authorized dealer
for Lumbee Outfitters. The online store concept is phenom-
enal, but Lumbee Outfitters wants to reach those people who

Robeson Living ~ Summer 2021