Page 28 - Robeson Living Summer 2021

Lumbee Outfitters Launched from the

Locklear Family’s Love of the Outdoors

knives online.” He happened to mention it one night to his son-
in-law John Bloom. Being a tech guy, Johnny had a website
up and active within a few hours, and the rest, as the saying
goes, is history. Lumbee Outfitters had its first order the next
day. Though the business began last August with only a few
tool pouches and a handful of knives, with Ian at the helm of
marketing, the business took off. He and his siblings quick-
ly realized their passion was to get more people (specifically
Lumbees) outside, active, and enjoying nature. They decided
to produce a line of t-shirts and caps that shares their pride in
their rich Lumbee heritage and their love of outdoor adventure.

During the pandemic, with shutdowns, social distancing, and
a freeze on “normal” activities, the online store was a way to
encourage the community while doing something the family
is passionate about. “We love being outdoors, so we strive to
only create and sell products that we ourselves are excited to
use. We’re constantly dreaming up new ideas to help promote
our tribe and instill a greater respect and connection to nature,”
stated Kara, Locklear’s daughter who is the photographer and
head of creative design for the online store. Mountains, riv-
ers, lakes, oceans, or the woods behind their house, the setting
doesn’t really matter to this family because they believe there
is always an adventure to be had. “These days, our kayaking,
For a family who loves the outdoors, Lumbee Outfitters is the fishing, camping and hiking are great backdrops to display our
perfect brainchild of Lindsey Locklear and his family. After goods and, hopefully, motivate others to get outside and have
seeing the dazzling success of a social media post by his son a blast!” adds Grayson, who does all the ordering for the busi-
Ian which featured a Case Lumbee Hawkbill and the hashtag ness.
#itsalumthing, Locklear said, “We need to be selling these

Robeson Living ~ Summer 2021