Page 58 - Harnett Life Summer 2020

BENSON AREA MEDICAL CENTER IS

NOW BENSON HEALTH

*Non-Profit has new name, logo, providers, and services

Benson Area Medical Center’s CEO William Massengill an- name and logo change – and that our organization has not been
nounced on Monday, June 1 that the organization has changed sold. We continue to be a non-profit organization, a nationally
its name to Benson Health and has rebranded with a new logo recognized Patient-Centered Medical Home, and a member of
and tagline. the UNC Health Alliance, which provides best-practice shar-
ing with continuous learning opportunities to improve patient
“I am very happy to share this exciting, positive news,” said health and well-being.
CEO William Massengill. “This announcement demonstrates
our long-term commitment to residents in Harnett, Johnston “The board of directors and I hope that the name change, along
and Sampson counties and beyond. The new branding is de- with the addition of more providers and the acute care service,
signed to represent the organization now and carry it into the as well as the new telehealth service started in response to CO-
future, allowing room for growth and expansion of services to VID-19, demonstrates our commitment to being here for the
provide quality healthcare to a growing population.” community for many years to come. We also hope the commu-
nity will embrace the new name, visit with our providers, and
He continued, “I want to be clear that this is a rebranding – a join in this positive spirit.”

Page 58 Harnett Life ~ Summer 2020