Page 6 - Harnett Life Winter 2020

Great

Beards

Don’t

Just

Happen!

By Morgan Brown Edwards

When Redemption Hill pastor Sean Bass began growing out his the North Carolina heritage. That’s really the heart behind the
beard, he soon learned that the maintenance process involved company,” Bass said of the story behind the name chosen for
more than simply letting his beard grow. With a multitude of the company and its products. The company was named for
products available, after several years of trying new and differ- North Carolina’s state bird, the cardinal, of which his wife has
ent brands, Bass decided that he wouldn’t be able to find any a particular fondness, so Bass decided this name would be a
product off the shelf that was unique to him. He tried his hand great way to both represent North Carolina and pay homage to
at creating his own, and from this Cardinal Beard Company his wife. There are four scents within the product line. The first
was born. is called Tobacco Road, the best-selling scent of the group. The
robust combination of tobacco and leather “celebrates the rich
Bass said that he was making his own products at home for heritage of life in North Carolina” as described on the compa-
around two years before he started the company, officially ny’s website; the second scent, Portsmouth, is named for Ports-
opening in 2019. These at-home formulations were made for mouth Island within the outer banks, calling to mind “an ocean
his own personal use, but also made ideal gifts for his friends breeze blowing across the dunes”. The third scent, Midnight
and family who were curious about the products he was using. Campfire, rouses the image of a Carolina autumn night spent
With so many people showing interest in what he was doing, around a campfire, and the fourth is Old North State, a name
Bass thought, “Why don’t we just market it and brand it and that needs no explanation.
see where it goes?”
Cardinal Beard Co. offers a full spectrum of products: beard
“We try to really just show honor and celebrate the heritage, wash and conditioner, beard oil and balm (called a ‘collec-

Page 6 Harnett Life ~ Spring 2020