Page 40 - Robeson Living Spring 2019

By Rick Myers

New Name, Same Great Service

As Robeson County residents, many of you may remem- the patients did not understand that they were all connected.
ber and recognize the name “Lumberton Children’s Clin- “Due to this a strategic planning session was held in 2018 to
ic”. Having a presence in our community since the mid begin work on rebranding the organization” Bell said. “We
1950’s, Lumberton Children’s Clinic has been a mainstay decided that we needed a more ‘unified’ sounding name to
of great medical care for thousands of children in Lumber- reflect the entire organization” he added.
ton, Robeson and surrounding counties. During this time
the practice has thrived as the need for good pediatric care At this time the decision was made to rename each clinic to
grew. connect to the long-time corporate name, Children’s Health
of Carolina. Soon each location will be known by the or-
Over the years as the need grew larger, the business was ganizational name coupled with the name of each location.
expanded to include an office in Raeford, one in Pem- The new names are Children’s Health Lumberton, Chil-
broke and also one in Fayetteville. The clinic also collab- dren’s Health Pembroke, Children’s Health Raeford and
orates with the Robeson County Health Department in the Children’s Health Fayetteville. “We felt this name change
“Health Plus Clinic” established in 1998. would better reflect to our patients that we are one organi-
zation” said Bell.
According to CEO Tim Bell, P.A., the organization recent-
ly began to realize that each of these clinics within the or- Children’s Health of Carolina is currently one of the larg-
ganization had different names and many of the parents of est pediatric practices in the state. Their offices serve more

Page 40 Robeson Living ~ Spring 2019